Assurity Rolls Out Quick Issue Critical Illness Insurance Plan

Assurity Life Insurance Company has introduced Quick Issue Critical Illness Insurance, a new product designed to deliver fast, affordable financial protection for policyholders facing serious health events, the Lincoln, Nebraska-based insurer announced Sept. 24, 2026.

The product targets the supplemental health insurance market, where speed of issuance and accessibility are key selling points for both agents and consumers. Quick Issue Critical Illness Insurance is structured to cover the most common critical health conditions, providing a streamlined path to coverage without the lengthy underwriting processes often associated with traditional critical illness products.

Read more How Retirees Can Strategically Draw Down Accounts to Cut Taxes →

Critical illness insurance has grown in demand as medical costs continue to strain household finances. Unlike standard health insurance, critical illness policies typically pay a lump-sum benefit upon diagnosis of a covered condition, giving policyholders flexibility to cover medical bills, lost income, or other expenses that arise during recovery.

Assurity's new offering is positioned to help insurance agents close supplemental health sales more quickly by reducing friction in the application and approval process. The company did not disclose specific premium rates, benefit amounts, or the full list of covered conditions in its announcement.

Continue reading at All Financial Services & Investing.